News & views

All of the latest news, insights and developments on a range of industry issues.

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Campaign Media360 new

ISBA and Campaign form media partnership for Media360

TV advertising

Samsung Ads joins Origin as founding Connected TV member

R3 & ISBA launch marketing procurement partnership

Generative AI

Media Smart launches Scam Awareness campaign

Measurement

Politics in Measurement

Generative AI

Six more advertisers join Origin as funding stakeholders

TV advertising

ISBA and Campaign form media partnership for TV Advertising Summit

London

LEAD 2024 to deliver vision of growth through responsible advertising

Guests take their seats

ISBA's End of Year Review 2023

Parliament

Online Advertising Taskforce action plan - Joint statement

Measurement

Marketing measurement challenges and how to meet them

LEAD 2024 speakers

LEAD, the Advertising Industry's Annual Summit returns for 2024

Responsible RMF

ISBA’s Responsible Retail Media Framework will accelerate the UK’s retail media opportunity

Generative AI

ISBA and The IPA launch industry principles for use of generative AI in advertising

Strips of colourful paint swatches hanging down

ISBA and Flock launch REFRAME: Guidance for Accessible Advertising

Generative AI

Origin announces POC test to expand TV measurement capabilities with Samba TV’s data