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June 25 2018

Response to the Government report on Childhood Obesity

ISBA welcomes the commitment to consult further on the introduction of further advertising and marketing restrictions and the acknowledgement of the strict rules already in place

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June 22 2018

Culture First survey on marketing effectiveness

Survey launched into the how marketing effectiveness is currently valued, resourced and managed.

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June 07 2018

ISBA announce strategic partnership with Ebiquity

Partnership aims to improve industry standards in marketing effectiveness and attribution

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May 31 2018

Important Changes to Production Cancellation Terms

New industry standard production agreement in use from 04 June

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