ISBA the IPA are collaborating to run the UK’s biggest survey into current attitudes and practices relating to marketing effectiveness, and we need you to participate.
At EffWeek last year, a qualitative report, Culture First, started to identify and explore the successful behaviours within a marketing effectiveness culture. Building on the report’s positive reception, this year’s quantitative survey seeks to establish how marketing effectiveness is currently valued, resourced and managed, collating insights and experiences from across our industry.
If you work at a marketing company as a marketer, insight, data analyst, or finance professional; or are within an agency, in management, planning, research, analytics- please complete your 15-minute survey by clicking the relevant button below.
- Access the Brand Owner (Marketing, Insight, Analytics) Survey here >
- Access the Finance/Business Survey here >
- Access the Agency (All functions) survey here >
The results of this culture survey will be the first ever benchmark for the management of marketing effectiveness. It will show us which strategies and structures to improve marketing effectiveness, are being practised, and with how much success. It is an essential step in our journey to provide agencies and clients with actionable, evidence-based advice on creating an effectiveness culture.
We will share findings at Eff Week 2018 on the 9th October, from which we will develop industry recommendations
Make sure you click on the correct questionnaire for your role and please send a link to this page to relevant colleagues and associates in other departments and organisations. For more information, please contact Clare O'Brien.