'ISBA exists to enable advertisers make better decisions' - Phil Smith.
ISBA Director General Phil Smith has been in the driving seat for two years now and in that time he has launched a new manifesto, one that puts advertisers' most pressing concerns at its heart.
Phil recently met up with the team at ID Comms to discuss the key elements of our manifesto as part of their #MediaSnack campaign. Here he discusses the rationale behind our strategic priorities, including the creation of a transparent, responsible and accountable marketplace, and what they mean for both our members and the industry at large.
Watch the interview below for a thorough update on ISBA's latest initiatives, plus an overview of the current state of client/agency relationships.