Pete joins existing Vice President Sarah Mansfield to support ISBA President, Elizabeth Fagan in this important role, overseeing the governance of ISBA and advising on strategic direction. He will also lead the ISBA council in Elizabeth’s absence.
In Pete’s role as Chief Marketing Officer for TSB, one of the UK’s leading challenger banks he is responsible for all brand and marketing communications. Pete has previously held Director level roles at Aviva, Post Office, RSA Group and MORE TH>N. Pete has also worked in British Gas, the AA and One.Tel in a range of marketing roles. He holds an MBA with Distinction from Ashridge Business School and is a Fellow of both the Marketing Society and CIM. As well as winning four prestigious Marketer of the Year awards he has consistently appeared in Campaign’s annual “Power 100.”
Commenting on his appointment Pete said “I’m thrilled to be taking on this role at such a pivotal time for the advertising industry. ISBA has a vital role to play in the industry and its future evolution and I’m excited to be stepping into the Vice President role and working more closely with Elizabeth, Phil and the team.”
Elizabeth Fagan commented “Pete brings a wealth of experience which will greatly benefit ISBA as we work to shape our future with our industry partners and government, at a time of significant change within advertising and communications. Pete has been a committed ISBA member for many years and is a welcome addition to the team”