The Quarterback

The Quarterback offers thought leadership and unique expertise in diagnosing and addressing non-transparent financial and operating practices.

Legal services are offered by industry figure, Robert Wegenek, who advised ISBA and drafted their Media Services Framework v3.0 as well as the recently launched Supplementary Agreement addressing agency use of Generative AI. In recent years, Robert has advised the world’s largest advertiser, largest media owner and largest agency group.

Robert was external adviser to WPP for over 25 years and has also represented Omnicom, IPG and Publicis at UK, regional and global level. He has advised many media owners on their agency incentive programmes, both in the UK and globally and was a lead adviser in the setting up of Ozone. Today, he operates client side and acts for some of the world’s largest advertisers.

Robert helps advertisers to secure transparency in their dealings with media agencies, including in problematic markets, and in relation to agency use of Generative AI. He has extensive experience in advising advertisers globally, including China, Brazil and Japan.