101 34 resources Here's everything we've tagged with '101' Learn more about 101 by searching for 101 in our Knowledge hub. Upcoming 101 events Online 101: Understanding Gen AI - opportunities and best practices 10:30am, Wed 22nd Oct Online 101: Understanding the importance of data in your marketing mix 10:30am, Thu 23rd Oct Online 101: Understanding your campaigns' digital dashboard 10:30am, Fri 24th Oct Previous 101 events 101: Effectiveness: Marketing Mix Modelling (MMM) Fri 19th Apr 101: Delivering accountability in media Wed 17th Apr 101: Understanding media weighting, phasing and evaluating media plans Wed 20th Mar 101: Working with a media agency and understanding media jargon Wed 13th Mar 101: Brand partnership and building a brand purpose Fri 8th Mar 101: Delivering audience and brand insight Wed 6th Mar 101: Innovation and renovation Wed 28th Feb 101 : AI - empowering your marketing toolkit Tue 23rd Jan 101: Using data to understand your customer and connected customer experience Wed 11th Oct 101: Guide to devising & creating ecommerce and social commerce strategies Wed 4th Oct Show more