101 Knowledge Sessions

Live and recorded bite-size virtual sessions

ISBA training

ISBA's programme of 101 Knowledge Sessions are included within your membership fee and range from media planning to creative execution, navigating both modern and traditional media channels and collaborating with agencies. Whether you’re an industry newcomer or a seasoned professional, these sessions can help you develop or refresh your skills.

See the key information below, watch here or download the overview on this page.

If you wish to discuss any of your Learning & Development opportunities, please email BinaB@isba.org.uk.

Who are the 101 Knowledge Sessions suitable for?

We created our programme of 101 sessions to empower all marketers with the essential tools, knowledge, and strategies to stay ahead in today’s fast-paced industry.   Suitable for all levels, just pick the topic you're interested in for a comprehensive overview.

 

What topics will be covered?

Topics include:

  • Foundations of a successful media strategy
  • Brief writing for effective media planning
  • Media process
  • Creative process in media management
  • Channel deep dive
  • Understanding the digital landscape

How do I register?

In each event page, click the ‘book now’ button at the bottom. To view what’s coming up you can do so here. If you have booked and no longer able to attend, the recorded session will be shared with you.

Make sure you select ‘Add to Calendar’ after you’ve registered.

How can I watch previous 101s?

Once registered on ISBA's website, you can view all previous session on demand here.