101 Knowledge Sessions

29 resources

Here's what we've found...

101: Building a brand purpose 2026

101: Understanding media weighting, phasing and evaluating media plans 2026

101: Understanding the media planning process 2026

101: Effectiveness: Marketing Mix Modelling (MMM) 2026

101: Delivering accountability in media 2026

101: Working with a media agency and understanding media jargon 2026

101 - Delivering audience and brand insights 2026

101: The role of media & communications in your organisation 2026

101: How to produce and write an effective media brief 2026

101: Understanding Gen AI - opportunities and best practices 2025

101: Understanding the importance of data in your marketing mix 2025

101: Effective digital creative design 2025

101: Devising and creating eCommerce and social strategies 2025

101: Mobile advertising 2025

101 Brand partnership 2025

101: Direct Marketing 2025

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