2025 brings an updated 101 Knowledge Session programme available for all ISBA members. The sessions - curated in partnership with Pete Davis, MD of Getmemedia.com - deliver valuable insights and learnings from industry experts and address the whole media landscape and communications process.
Effective media planning is all about precision—knowing how to allocate your resources, time campaigns, and assess results to maximise impact.
What you will learn:
- The fundamentals of media weighting, phasing and evaluation
- How to balance your media budget across channels
- Phase campaigns for optimal reach
- How to evaluate performance metrics to define your strategy
- The tools to make data-driven decisions and build media plans that deliver results
