101: Using data to understand your customer and connected customer experience

This fascinating 101 knowledge session provides members the opportunity to stay up to date with the latest trends and fundamentals of customer experiences and the use of first party data. In this era of global instability, it has never been more important to understand how to make your brand stand out through creating best in class customer experiences.

Pete Davis, the MD of getmemedia.com will be joined by Ben Stirling, Capillary Tech.

In this session we covered:

  • Defining what we mean by customer experience.
  • What is the connected customer experience?
  • Examples of good customer experiences with great case studies.
  • How to create a customer experience strategy.
  • How to manage the customer experience.
  • How to measure customer experience.
  • 5 key takeouts.
Member-only document

Using data to understand your customer and connected customer experience - presentation

Member-only document

Using data to understand your customer and connected customer experience - presentation