101 Knowledge Sessions

29 resources

Here's what we've found...

101 How does a creative agency work 2025

101: Best in class creative and how to judge it 2025

101: Effectiveness: Marketing Mix Modelling (MMM) 2025

101: Delivering accountability in media 2025

101: Understanding media weighting, phasing and evaluating media plans 2025

101: Working with a media agency and understanding media jargon 2025

101: Understanding the media planning process 2025

101: How to produce and write an effective creative brief 2025

101: How to produce and write an effective media brief 2025

101: The value of innovation and renovation of your brand 2025

101: Building a brand purpose 2025

101 - Delivering audience & brand insights 2025

101: The role of media & communications in your organisation

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