2025 brings an updated 101 Knowledge Session programme available for all ISBA members. The sessions - curated in partnership with Pete Davis, MD of Getmemedia.com - deliver valuable insights and learnings from industry experts and address the whole media landscape and communications process.
In this insight-packed session, we’ll reveal game-changing AI tools and techniques to boost everyday marketing efficiency. We will be diving into how top agencies are harnessing AI for next-level creativity and customer engagement. Plus, we’ll expose the risks and pitfalls to watch out for in today’s lightning-fast AI landscape.
What you will learn:
1. Key AI tools for Everyday Efficiency
- Presenting practical AI tools and techniques.
- Demonstrations of how these tools can simplify day-to-day marketing tasks.
2. Exploring Agency Utilisation of AI
- Discussing how agencies leverage AI for enhanced creativity and customer engagement.
- Presenting past or mock projects demonstrating AI applications.
3. Explore and discuss new AI applications impacting the future of marketing
- Explore new, practical tools that will allow clients to start implementing strategies in the short and medium term.
- Highlighting the risks and pitfalls of AI usage in a fast moving environment
