AI 12 resources Here's everything we've tagged with 'AI' Learn more about AI by searching for AI in our Knowledge hub. Rightmove Case Study: Operating Model Lessons from an AI Led Campaign 5 months ago 101: Understanding Gen AI - opportunities and best practices 2025 8 months ago Inside ISBA's Responsible Gen AI event 2025 10 months ago Usage Rights Infringement: The basics 1 year ago AI is great, but what does it mean I have to actually do as a CMO? 2 years ago Marketing Procurement Live: MarTech - Get the most out of it 2 years ago Generative AI Supplemental Agreement and Guidance April 2024 2 years ago Future Operating Models - February 2024 2 years ago Show more Find more AI resources in our Knowledge hub Upcoming AI events In-person Gen AI Summit at Google: Building Competitive Advantage 9:00am, Tue 22nd Sep Previous AI events Effectiveness and Agency Relationships in the Age of AI Thu 23rd Jul ISBA Legal webinar: AI Agents in Marketing Thu 18th Jun ISBA Forum - Delivering Better Business Outcomes: Challenging How We Buy Tue 28th Apr Future-Fit Agency Models: Performance, Partnership & the Power of AI Tue 10th Mar Rightmove Case Study: AI in creative Thu 26th Feb ISBA Member Forum - Future Operating Models Wed 3rd Dec 101: Understanding Gen AI - opportunities and best practices Wed 22nd Oct Gen AI Governance: Getting it right from the start Thu 9th Oct Usage Rights Infringement: The basics Wed 22nd Jan 101: AI and how technology can empower your marketing Wed 16th Oct Show more AI news ISBA's response to the Government's AI Opportunities Action Plan 1 year ago ISBA and The IPA launch industry principles for use of generative AI in advertising 2 years ago