AI 12 resources Here's everything we've tagged with 'AI' Learn more about AI by searching for AI in our Knowledge hub. Rightmove Case Study: Operating Model Lessons from an AI Led Campaign 1 week ago 101: Understanding Gen AI - opportunities and best practices 2025 3 months ago Inside ISBA's Responsible Gen AI event 2025 5 months ago Usage Rights Infringement: The basics 1 year ago AI is great, but what does it mean I have to actually do as a CMO? 1 year ago Marketing Procurement Live: MarTech - Get the most out of it 1 year ago Generative AI Supplemental Agreement and Guidance April 2024 1 year ago Future Operating Models - February 2024 2 years ago Show more Find more AI resources in our Knowledge hub Upcoming AI events In-person ISBA Member Forum - Marketing Procurement 10:00am, Tue 28th Apr Previous AI events Future-Fit Agency Models: Performance, Partnership & the Power of AI Tue 10th Mar Rightmove Case Study: AI in creative Thu 26th Feb ISBA Member Forum - Future Operating Models Wed 3rd Dec 101: Understanding Gen AI - opportunities and best practices Wed 22nd Oct Gen AI Governance: Getting it right from the start Thu 9th Oct Usage Rights Infringement: The basics Wed 22nd Jan 101: AI and how technology can empower your marketing Wed 16th Oct Responsible Use of Generative AI Tue 10th Sep Digital Governance Forum - June 2024 Thu 13th Jun Generative AI: Agency contract terms and guidance for advertisers Wed 10th Apr Show more AI news ISBA's response to the Government's AI Opportunities Action Plan 1 year ago ISBA and The IPA launch industry principles for use of generative AI in advertising 2 years ago