If you are exploring and launching Generative AI workstreams, are you confident that your business has an effective governance approach that is widely understood and adhered to? This session will help
What will be covered
• Summary of current UK and EU AI regulation.
• A framework for assessing and mitigating AI risk
• Gen AI Governance case study
Who is this session aimed at
This session is aimed at anyone working on Gen AI adoption projects, particularly those with responsibility for agency management (creative and media), contracts, data & ethics and public policy and regulations.
What will you gain by attending
• An understanding of current UK and EU AI regulation, relevant to advertising and marketing. Where we are now and what may be coming.
• An understanding of key categories of AI risk and how to mitigate for them
• An understanding of what good Gen AI governance looks like, and the steps brands should take to achieve it
• Hear a brand case study, a proven example of good Gen AI governance.
Presenters
- Shireen Peermohamed, Partner, Harbottle & Lewis
- Laura Holden, AI & Legal Consultant, Bonsai
- Alyssa Fenoglio, Founder & Strategic Advisor, The Human Algorithm and former VP, Global Head of Digital Commercial, Teva Pharmaceuticals