9th
October
2025
2:00pm
until 3:00pm
Online
Free for members
This is a members-only event. If you are associated with an ISBA member company then you can use the button below to register for this event.

Gen AI Governance: Getting it right from the start

If you are exploring and launching Generative AI workstreams, are you confident that your business has an effective governance approach that is widely understood and adhered to? This session will help

What will be covered
•    Summary of current UK and EU AI regulation. 
•    A framework for assessing and mitigating AI risk 
•    Gen AI Governance case study

Who is this session aimed at
This session is aimed at anyone working on Gen AI adoption projects, particularly those with responsibility for agency management (creative and media),  contracts, data & ethics and public policy and regulations.

What will you gain by attending
•    An understanding of current UK and EU AI regulation, relevant to advertising and marketing. Where we are now and what may be coming.
•    An understanding of key categories of AI risk and how to mitigate for them
•    An understanding of what good Gen AI governance looks like, and the steps brands should take to achieve it
•    Hear a brand case study, a proven example of good Gen AI governance.

Presenters

Shireen Peermohamed, Partner, Harbottle & Lewis
Laura Holden, AI & Legal Consultant, Bonsai 

 

Book now

Cost

FREE

Type

Online event

This is a members-only event. If you are associated with an ISBA member company then you can use the button below to register for this event.

Tagged with...

AI Generative AI