What's on
22nd
September
2026
9:00am
until 4:30pm
Free for members
This is a members-only event. If you are associated with an ISBA member company then you can use the button below to register for this event.

Gen AI Summit at Google: Building Competitive Advantage

Hear from senior brand leaders at Currys, Informa, L’Oreal, Mars, Monzo, NatWest, Rightmove, The Hut Group, and Vodafone. 

Hosted at Google’s London St Pancras office, ISBA’s third Gen AI Summit brings senior advertisers together to examine how Gen AI can help build more competitive marketing organisations.

The day follows the transformation challenge: from changing consumer behaviour and AI-led discovery, through measurement and governance, to the operating models, partnerships and skills required to turn AI ambition into sustained business value.

Agenda

8.30am–9.10am Arrivals and breakfast

Morning: the changing environment and the consumer

TimeSessionSpeaker
9.10amWelcome Simon Michaelides, Director General, ISBA
 Robotics: What Comes NextGoogle DeepMind
 How consumers are reshaping marketingAJ Coyne, CMO, Monzo
 Title to be confirmedFrancesca Elliott, CEO, The Hut Group Beauty Retail
10.50am–11.10amMorning break 
 UK and EU regulatory updateNick Louisson, Director of Partnerships and Agency Services, ISBA
 Winning with LLMs, AI visibility and GEOJosh Preston-White, Croud, with ISBA GEO Working Group chairs
 The great AI DisruptionStuart Flint, DoubleVerify, and Kristina Kaganer, Navigator
12.30pm–1.20pmLunch 

Afternoon: performance, operating models and talent

TimeSessionSpeaker
1.20pmRightmove transformation journeyMatt Bushby, CMO, Rightmove
 How Industry Adoption is ProgressingNick Louisson, Director of Commercial Partnerships & Agency Services
 Governing AI: How Mars Principles Create Freedom to InnovateJacqui Stephenson, Chief Responsible Marketing Officer, Mars
   
3.00pm–3.20pmAfternoon break 
 Evolving Marketing Operating ModelsMarg Jobling, CMO, NatWest Group
 Skills and talent: Moving from Participation to ImpactAlchemists, with speakers from NatWest, L’Oréal and Rightmove
4.20pm–4.30pmClose and thank youISBA

4.30pm–6.00pm Networking drinks

Why attend

This is a practical, peer-led forum for senior marketers moving from experimentation to implementation. You will leave with a clearer view of what needs to change over the next 12 months, the questions to take back to your organisation, and the principles for building responsible, effective and future-ready marketing capability.

Free for ISBA members. The Summit has fully booked in each of the past two years, so we encourage early registration and each member organisation is capped to five places.

Event Registration Instructions

  • If your company is an ISBA member
    • If you are already registered on the website: Please ensure you're logged in and click the 'Register' button
    • If you are not already registered on the website: Please register your email using the pink 'Sign in or register' on the top right of the website. Once registered, please ensure you're logged in and follow the steps above
    • If you are having issues registering/logging in: Please email rhiannong@isba.org.uk
  • If your company is not an ISBA member
    • Please email EmmaS@isba.org.uk

Book now

Cost

FREE

Location

Google London
6 Pancras Square
London
N1C 4AG
United Kingdom

This is a members-only event. If you are associated with an ISBA member company then you can use the button below to register for this event.

Tagged with...

AI gen ai

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