Join us for the latest findings from ISBA’s Generative AI Survey, building on our 2025 results which showed rapid adoption across the membership.
ISBA members are reporting significant — and in some cases transformational — impact on advertising activity and performance. We are also seeing more pronounced changes in agency relationships, operating models, team structures and commercial approaches.
Marketers are increasingly reporting tangible value from GenAI in their day-to-day roles, with a stronger impact than seen in media and procurement disciplines.
Join us as we explore what’s changing across the membership, what’s driving value, and what it means for agency partnerships.
Book now
Cost
FREE
Type
Online event