Generative AI Supplemental Agreement and Guidance April 2024

To help support innovation and assist advertisers in adopting Generative AI in a responsible manner, ISBA has commissioned new Generative AI Guidance and Agency Contract Terms.

Working with our legal partner, The Quarterback, ISBA has created Gen AI Contract Terms, which advertisers can consider using as a supplemental agreement to the ISBA Media Services Framework (MSF) 2021. The contract terms aim to encourage collaboration between advertisers and media agencies on Generative AI. 

See the Guidance Notes and Terms below. 

Member-only document

Generative AI Supplemental Agreement Guidance Notes and Terms

Member-only document

Launch Presentation: Generative AI Guidance and Agency Contract Terms for Advertisers