“Future-Ready Partnerships: Redesigning Marketing Operating Models in the Age of Generative AI”
The forum will explore how the rise of Generative AI is redefining external and internal client and agency operating models across people, processes, and technology.
Chaired by Nicki Brown, Media Director BBC and co-hosted by Alchemists, we will combine case-study insights with an open panel discussion with senior marketing procurement leaders from Beiersdorf and Sanofi. We will examine:
- How agency and partnership models must evolve to account for automation, data, and creative intelligence.
- How leading organisations are rethinking the balance of internal and external capabilities.
- What new AI-enabled ways of working between marketing, procurement, and agencies look like.
- The practical lessons from real-world case studies, including how AI can unlock creative quality and operational efficiency simultaneously.
You will leave with practical insights to optimise your future operating models for maximum effectiveness as Generative AI transforms the industry.
ISBA MEMBER FORUM
ISBA forums provide the opportunity for members to hear from expert speakers and keep up to date on the latest developments. Members can choose to attend specific meetings that appear on the calendar or sign up to the group to receive regular notifications.
Future Operating Models
This forum would be relevant to members with an interest in operating models.
To find out more please email – markw@isba.org.uk