Rightmove: Operating Model Lessons from an AI led Campaign
Join us for a session exploring Rightmove’s fully AI generated campaign and the operational lessons behind it. Neill Torbit from Rightmove will unpack how the team navigated new production workflows, compliance and governance challenges, capability shifts, and the realities of using both proprietary and open source AI tools.
The session will highlight the six major hurdles they encountered, from regulatory complexity to creative control trade offs, and share key learnings on managing expectations, adapting processes, working with agencies, and building internal confidence around AI.
Participants will leave with clear, practical insight into how AI driven production impacts people, processes, and partner models, and what this means for evolving marketing operating models in 2026.