ISBA’s Responsible Use of Generative AI event, held at Google’s London headquarters, brought together advertisers, agencies, and Gen AI experts to explore how the industry can adopt generative AI in a way that is ethical, transparent, and future-ready. The event reflected ISBA’s ongoing commitment to helping members navigate the fast-evolving AI landscape with greater clarity and confidence. From regulatory updates and policy frameworks to discussions on copyright, sustainability, and the evolving role of media agencies, the day offered a comprehensive look at the challenges and opportunities facing advertisers today.
We’re pleased to share the session recordings and presentation materials from the event, exclusively for ISBA members, to view and download. The readable outputs include:
- Inside ISBA's Responsible Gen AI event 2025, a summary of the day's content
- UK, EU & US Regulation Update by Rob Newman, ISBA
- Can AI Transform Production by Oliver Forder, Claire Randall Consulting
- Practical Policy Advice to Avoid Bias and Scale AI Responsibly, by Rebecca Sykes, The Brandtech Group
- Accelerating Creativity with Responsible Gen AI Adoption, by Alex Dalman, VCCP Faith and Simon Valcarcel, Virgin Media O2
Recordings from all the day's sessions, can be found here.
Advertisers exploring and Gen AI tech, should also look at the ISBA Generative AI Survey 2025, the ISBA/IPA Industry Principles, our Generative AI Guidance and Contract Terms template, Gen AI Chapter in the ISBA Responsible Media Guide and Creating an Inclusive AI Framework.
Together, these resources form a practical toolkit for advertisers looking to implement AI responsibly across their operations.