Gen AI: harnessing the potential, responsibly

At a time when marketing budgets are under pressure and the entire marketing function is being tasked with achieving more with less, Gen AI has been heralded as the answer to many of the challenges ahead. Taking advantage of the opportunities Gen AI offers in a way that is responsible and considered is a key priority for many ISBA members.

This full day in-person event is your opportunity to hear the latest insights and guidance from fellow ISBA members and leading Gen AI thought leaders.,

The event will address topics critical for those navigating how best to embed Gen AI within their businesses.

Agenda discussions include:
•    What could possibly go wrong? The importance of Gen AI ethics
•    Forming your Gen AI policy
•    Do advertisers still need media agencies?
•    Sustainable Gen AI
•    UK and EU regulation update
•    How Gen AI is impacting Creativity