Gen AI: harnessing the potential, responsibly

At a time when marketing budgets are under pressure and teams are being tasked with achieving more with less, Gen AI has been heralded as the answer to many of the challenges ahead. Taking advantage of the opportunities Gen AI offers in a way that is responsible and considered is a key priority for many ISBA members.

This full day in-person event will provide the latest insights and guidance from fellow ISBA members and leading Gen AI practitioners and thought leaders. With senior marketers in media, procurement, legal, and creative roles registered to attend, this is also a great opportunity to network with peers, ask urgent questions, and join the conversation.

Places are strictly limited so please book now to ensure you secure your place.

The event will address topics critical for those navigating how best to embed Gen AI within their businesses.

Agenda discussions include:

• ‘What’s the worst that could happen?’ – an ethics primer Pete Markey, President, ISBA
• UK & EU Regulation Update – what’s next? Rob Newman, Director of Public Affairs, ISBA
• Gen AI, Copyright & IP – key learnings from the Government copyright consultation and ongoing lawsuits. Can brand IP be protected in the Gen AI future? Sacha Wilson, Partner (Advertising, Digital, Data), Harbottle & Lewis
• Evolving Role of the Media Agency – with the proliferation of Gen AI tools and platform offerings, how can agencies and advertisers work together to unlock value? Scott Moorhead, Managing Partner, Aperto Partnership,
• Marcos Angelides, Managing Director of L’Oréal Lab & Head of AI Operations, Publicis
• Sarah Mansfield, Media Consultant
• Bobi Carley, Director of Industry Relations, ISBA
• The Environmental Impact of Gen AI – how can the Ad industry work towards sustainability? Google
• Practical Policy Advice to Avoid Bias – guardrails for human representation and treating people fairly. Rebecca Sykes, Partner, Brandtech Group
• Gen AI and Human-led Creativity – we now have award-winning, impactful Gen AI campaigns, what are the steps to success and how can we augment human creative output in a way that is ethical and legally safe?  Vlad Komanicky, Founding Partner, Alchemists
• Alex Dalman, Managing Partner and Head of AI, Social & Innovation, VCCP faith
• Simon Valcarcel, Managing Director, Virgin Media O2

More speakers to be announced.