2025 brings an updated 101 Knowledge Session programme available for all ISBA members. The sessions - curated in partnership with Pete Davis, MD of Getmemedia.com - deliver valuable insights and learnings from industry experts and address the whole media landscape and communications process.
Creating effective eCommerce strategies is essential for ensuring your online business thrives. A successful eCommerce approach takes a holistic view, focusing on understanding your audience, optimizing your website, and continuously refining your tactics based on data. In this session, you will learn how to build a robust eCommerce presence that drives sales and fosters customer loyalty.
Pete was joined by Amelia Boyce and Rebecca Fraser, Initials CX
What you will learn:
- A view of the overall ecommerce landscape.
- How has consumer behaviour changed through ecommerce evolution.
- What marketing objective does ecommerce deliver well for?
- How can the success of ecommerce be measured?
- What ROI should you expect?
- 5 key takeouts.
