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Knowledge hub

Learning and development

31 resources
Learning & Development

ISBA members can enhance their knowledge and skills through our programme of 101 Knowledge Sessions. This fascinating programme provides ISBA members with the opportunity to “deep dive” into key marketing channels. It’s a chance to adapt your knowledge and to be inspired at this moment of change by the latest thinking and to revisit of the principles of each channel.

Here's what we've found...

101: Public Relations 2025

2 weeks ago

101: TV, VOD and Connected TV 2025

1 week ago

101: Best in class creative and how to judge it 2025

3 weeks ago

101 How does a creative agency work 2025

3 weeks ago

101: Effectiveness: Marketing Mix Modelling (MMM) 2025

3 weeks ago

101: Understanding media weighting, phasing and evaluating media plans 2025

1 month ago

101: How to produce and write an effective creative brief 2025

3 months ago

101: How to produce and write an effective media brief 2025

3 months ago

101: The value of innovation and renovation of your brand 2025

3 months ago

101: Building a brand purpose 2025

3 months ago

101 - Delivering audience & brand insights 2025

4 months ago

101: The role of media & communications in your organisation

4 months ago

101: Influencer marketing 2024

6 months ago

101: Retail Media

7 months ago

101 - Social Media

7 months ago

101: Search, online and programmatic buying 2024

8 months ago
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Didn't find what you were looking for? Click here to search through our Knowledge hub.

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