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Knowledge hub

Learning and development

31 resources
Learning & Development

ISBA members can enhance their knowledge and skills through our programme of 101 Knowledge Sessions. This fascinating programme provides ISBA members with the opportunity to “deep dive” into key marketing channels. It’s a chance to adapt your knowledge and to be inspired at this moment of change by the latest thinking and to revisit of the principles of each channel.

Here's what we've found...

101 - Devising and creating eCommerce and strategies - October 2024

9 months ago

101: Using data to understand your customer and connected customer experience

9 months ago

101: Mobile advertising - 2024

10 months ago

101: Experiential and brand activation 2024

10 months ago

101: Affiliate Marketing

10 months ago

101: Radio and Voice Search 2024

1 year ago

101: Content marketing 2024

1 year ago

101: Hyperlocal targeting 2024

1 year ago

101: Out of home 2024

1 year ago

101: Magazines & news brands 2024

1 year ago

101: Direct Marketing 2024

1 year ago

101: Effective digital creative design 2024

1 year ago

101: Managing media agency pitches 2024

1 year ago

101: Delivering accountability in media 2024

1 year ago

101: Working with a media agency and understanding media jargon 2025

1 year ago

Didn't find what you were looking for? Click here to search through our Knowledge hub.

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ISBA brings together a powerful network of marketers with common interests and gives a single voice to advocacy for the improvement of the industry.

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