We will be joined by representatives from the Advertising Standards Authority to discuss the latest rulings from the regulator on environmental claims in ads – which have helped set out some of what ‘good looks like’ in this area.
We will also be getting an update from AdGreen on the latest features of its carbon calculator, enabling you to drive down emissions in ad production; and we will be scheduling a discussion on sustainability and AI, which I know is an evolving and complex subject that Forum members are interested to explore.
