101: Hyperlocal targeting and Direct Marketing

2024 brings an updated 101 Knowledge Session programme available for all ISBA members. The sessions - curated in partnership with Pete Davis, MD of Getmemedia.com - deliver valuable insights and learnings from industry experts and address the whole media landscape and communications process.

What you will learn: 

•    What Is Hyperlocal Marketing?
•    What are the benefits of using Hyperlocal Marketing?
•    What does a Hyperlocal marketing campaign look like?
•    Best Practice  Hyperlocal Targeting case studies
•    5 Key Take Outs

•    What is Direct Marketing
•    What are the main types of Direct Marketing
•    What are the benefits of Direct Marketing
•    What’s the future for Direct Marketing 
•    Best practice case studies 
•    5 Key Take Outs
 

It is aimed at:

Marketing teams, digital marketing managers, media managers, brand managers and assistants and junior marketing roles.