until 11:30am
Free for members

101: Brand partnership and building a brand purpose

2024 brings an updated 101 Knowledge Session programme available for all ISBA members. The sessions - curated in partnership with Pete Davis, MD of Getmemedia.com - deliver valuable insights and learnings from industry experts and address the whole media landscape and communications process.

What you will learn:

  • Brand positioning v brand purpose  - what’s the difference and which comes first? 
  • How to define your brand purpose 
  • What is  a brand partnership and what’s the difference between brand partnerships and media partnerships? 
  • What objectives are best delivered via brand partnerships. 
  • Great examples of both brand purpose and partnerships

It is aimed at:
Marketing teams, brand managers and assistants and junior marketing roles.

All sessions can be viewed live or on demand via the ISBA knowledge hub.

Book now




Online event

This is a members-only event. If you are associated with an ISBA member company then you can use the button below to register for this event.