8th
March
2024
10:30am
until 11:30am
Online
Free for members

101: Brand partnership and building a brand purpose

2024 brings an updated 101 Knowledge Session programme available for all ISBA members. The sessions - curated in partnership with Pete Davis, MD of Getmemedia.com - deliver valuable insights and learnings from industry experts and address the whole media landscape and communications process.

What you will learn:

  • Brand positioning v brand purpose  - what’s the difference and which comes first? 
  • How to define your brand purpose 
  • What is  a brand partnership and what’s the difference between brand partnerships and media partnerships? 
  • What objectives are best delivered via brand partnerships. 
  • Great examples of both brand purpose and partnerships

It is aimed at:
Marketing teams, brand managers and assistants and junior marketing roles.

All sessions can be viewed live or on demand via the ISBA knowledge hub.

Book now

Cost

FREE

Type

Online event

This is a members-only event. If you are associated with an ISBA member company then you can use the button below to register for this event.