2024 brings an updated 101 Knowledge Session programme available for all ISBA members. The sessions - curated in partnership with Pete Davis, MD of Getmemedia.com - deliver valuable insights and learnings from industry experts and address the whole media landscape and communications process.
What you will learn:
- Identifying what we mean by insights as opposed to facts and data.
- Uncovering brand insights using Quant and Qual techniques.
- Turning Insight into action – successful case studies.
- 5 key take outs.
It is aimed at:
Marketing teams, brand managers and assistants, junior marketing roles, media controllers, eCommerce managers, research in-house.
All sessions can be viewed live or on demand via the ISBA knowledge hub.