until 11:30am
Free for members

101: Delivering audience and brand insight

2024 brings an updated 101 Knowledge Session programme available for all ISBA members. The sessions - curated in partnership with Pete Davis, MD of Getmemedia.com - deliver valuable insights and learnings from industry experts and address the whole media landscape and communications process.

What you will learn:     

  • Identifying what we mean by insights as opposed to facts and data.
  • Uncovering brand insights using Quant and Qual techniques.
  • Turning Insight into action – successful case studies.
  • 5 key take outs.

It is aimed at:
Marketing teams, brand managers and assistants, junior marketing roles, media controllers, eCommerce managers, research in-house.

All sessions can be viewed live or on demand via the ISBA knowledge hub.

Book now




Online event

This is a members-only event. If you are associated with an ISBA member company then you can use the button below to register for this event.

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101 101 session Brand insights