This fascinating 101 knowledge session provides our members the opportunity to stay up to date with the latest trends and fundamentals of ecommerce and social commerce strategies. It has never been more important to understand how to make the most of ecommerce and social commerce, adapting your strategies to meet the demands of the evolving market and customer.
In this session we will be covering:
- A view of the overall ecommerce landscape.
- How has consumer behaviour changed through ecommerce evolution.
- What marketing objective does ecommerce deliver well for?
- How can the success of ecommerce be measured?
- What ROI should you expect?
- 5 key takeouts.
It is aimed at:
Marketing teams, brand managers and assistants and junior marketing roles.
The recordings of all the previous sessions can be found in our Knowledge Hub.