until 11:30am
Free for members

101: Influencer marketing and social media

2024 brings an updated 101 Knowledge Session programme available for all ISBA members. The sessions - curated in partnership with Pete Davis, MD of Getmemedia.com - deliver valuable insights and learnings from industry experts and address the whole media landscape and communications process.

What you will learn:     

  • What is the role and relevance of influencer marketing?
  • How to plan the best campaigns using influencer marketing.
  • How to measure the performance and success of influencer marketing.
  • What are the key principles of influencer marketing?
  • How to plan the best paid and organic social media campaigns. 
  • How to measure the success of social media with great case studies. 
  • What makes for engaging social media.
  • 5 key takeouts.

Who is it aimed at:

Marketing teams, brand managers and assistants and junior marketing roles.

Book now




Online event

This is a members-only event. If you are associated with an ISBA member company then you can use the button below to register for this event.