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101: Influencer marketing and social media

Member-only document

101 Guide to influencer marketing 2023 presentation

This fascinating 101 knowledge session provides  members with the opportunity to stay up to date with the latest trends and fundamentals of influencer marketing and social media. 

Pete Davis, the MD of getmemedia.com will be joined by Linn Frost, Managing Director UK of The Social Element. 

Linn Frost is an innovative brand builder and marketeer who has spent the last 20 years, both agency and brand-side, working with brands including Dove, BP, Bacardi, M&S, and The British Army. She was recently the Marketing Director for Virgin Red, and held roles at Ogilvy, Y&R and Truant London. She is now the Managing Director of The Social Element, a Social Media agency that enables brands to harness the power of social, driving brand growth and loyalty.

In this session we will be covering:

  • What is the role and relevance of influencer marketing?
  • How to plan the best campaigns using influencer marketing.
  • How to measure the performance and success of influencer marketing.
  • What are the key principles of influencer marketing?
  • How to plan the best paid and organic social media campaigns. 
  • How to measure the success of social media with great case studies. 
  • What makes for engaging social media.
  • 5 key takeouts.


You can watch the video below to understand what you will learn from attending this session.

It is aimed at:
Marketing teams, brand managers and assistants and junior marketing roles.

The recordings of all the previous sessions can be found in our Knowledge hub.