until 11:30am
Free for members

101: Magazines and news brands

This fascinating 101 knowledge session provides members the opportunity to stay up to date with the latest trends and fundamentals of advertising with magazines and news brands. This media route has transitioned from decades as a print product  to thrive online evolving their audiences and their offering as they go.

Pete Davis, the MD of getmemedia.com will be joined by Niki West, Client Services and Strategy Director and Mel Leslie, Agency & Client Relations Direvtor both from Newsworks.

In this session we will be covering:

  • What are the key principles of magazines and news brands.
  • What is the role and relevance of magazines and news brands in today's world?
  • What objectives do  magazines and news brands deliver against. 
  • How to plan the best campaigns with great effectiveness. 
  • How to measure the performance and success.
  • 5 key takeouts.

You can watch the video below to understand what you will learn from attending this session.

It is aimed at:
Marketing teams, brand managers and assistants and junior marketing roles.

The recordings of all the previous sessions can be found in our Knowledge Hub.

Member-only document

101: Guide to magazines - recording October 2023