2024 brings an updated 101 Knowledge Session programme available for all ISBA members. The sessions - curated in partnership with Pete Davis, MD of Getmemedia.com - deliver valuable insights and learnings from industry experts and address the whole media landscape and communications process.
What makes a good agency pitch? Learn how to define clear objectives, write concise briefs and streamline your evaluations, by asking the right questions, to make informed decisions.
We'll be joined by Scott Moorhead and Andrew Mortimer, Managing Partners from The Aperto Partnership.
What you will learn:
- Ask yourself, why are you pitching? What are the outcomes you need to achieve? And do you need to pitch?
- Plan to spend as much time in preparation as the live pitch
- Make sure stakeholders are aligned behind pitch goals and evaluation approach
- Engage agencies early and consistently to make them want to win
- Use specialist support
Who is it aimed at?
Marketing teams, Marketing Director, media managers, brand managers and assistants and junior marketing roles
All sessions can be viewed live or on demand via the ISBA knowledge hub.
