24th
September
2025
10:30am
until 11:30am
Online
Free for members
Registration for this event has now closed.

101: Paid search, online and programmatic buying

2025 brings an updated 101 Knowledge Session programme available for all ISBA members. The sessions - curated in partnership with Pete Davis, MD of Getmemedia.com - deliver valuable insights and learnings from industry experts and address the whole media landscape and communications process.

As the digital landscape shifts towards privacy-first approaches, marketers will need to innovate their strategies.  By focusing on first-party data, contextual targeting, and emerging identity solutions, brands can effectively navigate the challenges  while maintaining strong connections with their audiences.

What you will learn: 

  • Adopt a full funnel strategy and set KPIs before launching
  • Ensure you have a holistic reporting and attribution technology partner
  • Take ownership of your 1st party data
  • Continually test and learn – not everything will work, don’t be afraid to try

It is aimed at:
Marketing teams, brand managers and assistants and junior marketing roles.

Member-only document

101: Paid search, online and programmatic buying 2025 - presentation