until 11:30am
Free for members

101: Public relations and sponsorship

2024 brings an updated 101 Knowledge Session programme available for all ISBA members. The sessions - curated in partnership with Pete Davis, MD of Getmemedia.com - deliver valuable insights and learnings from industry experts and address the whole media landscape and communications process.

What you will learn:

Public Relations

  • What is the role and relevance of public relations?
  • How to integrate public relations into your wider campaigns
  • What are the typical objectives of PR campaigns?
  • How to measure the success and performance of your PR campaigns.
  • 5 key takeouts.


  • What’s the role and relevance of sponsorship 
  • Broadcast v event sponsorships  - what objectives does sponsorship deliver against.
  • How can sponsorship integrate into your brands wider marketing strategy 
  • How do you prepare for an effective sponsorship activation
  • How to measure sponsorship effectiveness
  • 5 key principals of great sponsorship.

It is aimed at:

Marketing teams, brand managers and assistants and junior marketing roles.

Book now




Online event

This is a members-only event. If you are associated with an ISBA member company then you can use the button below to register for this event.