2024 brings an updated 101 Knowledge Session programme available for all ISBA members. The sessions - curated in partnership with Pete Davis, MD of Getmemedia.com - deliver valuable insights and learnings from industry experts and address the whole media landscape and communications process.
What you will learn:
Public Relations
- What is the role and relevance of public relations?
- How to integrate public relations into your wider campaigns
- What are the typical objectives of PR campaigns?
- How to measure the success and performance of your PR campaigns.
- 5 key takeouts.
Sponsorship
- What’s the role and relevance of sponsorship
- Broadcast v event sponsorships - what objectives does sponsorship deliver against.
- How can sponsorship integrate into your brands wider marketing strategy
- How do you prepare for an effective sponsorship activation
- How to measure sponsorship effectiveness
- 5 key principals of great sponsorship.
It is aimed at:
Marketing teams, brand managers and assistants and junior marketing roles.
Book now
Cost
FREE
Type
Online event