101: Radio and voice search

2024 brings an updated 101 Knowledge Session programme available for all ISBA members. The sessions - curated in partnership with Pete Davis, MD of Getmemedia.com - deliver valuable insights and learnings from industry experts and address the whole media landscape and communications process.

What you will learn:

• The role and relevance of Radio in today’s media landscape
• What are the key features and benefits of radio
• How to plan and buy a radio campaign
• Hear best in case campaign examples

Also,

• What Is voice search and how does it work?
• How is voice search influencing consumers purchasing habits.
• The future of voice search
• 5 Key Take Outs

It is aimed at:

Marketing teams, digital marketing managers, media managers, brand managers and assistants and junior marketing roles.