This session is a recording only. If you would like to receive the link to the recording, please register below.
2025 brings an updated 101 Knowledge Session programme available for all ISBA members. The sessions - curated in partnership with Pete Davis, MD of Getmemedia.com - deliver valuable insights and learnings from industry experts and address the whole media landscape and communications process.
Sponsorship is big business in sport and the arts and we’ll all be aware of many brand sponsorship activations. But, what makes these brands choose sponsorship and how do you effectively activate a sponsorship?
Sponsorship
- What’s the role and relevance of sponsorship
- Broadcast v event sponsorships - what objectives does sponsorship deliver against.
- How can sponsorship integrate into your brands wider marketing strategy
- How do you prepare for an effective sponsorship activation
- How to measure sponsorship effectiveness
- 5 key principals of great sponsorship.
It is aimed at:
Marketing teams, digital marketing managers, media managers, brand managers and assistants and junior marketing roles.
This was part of a double session with Public Relations. The PR session can be found here.
Book now
Cost
FREE
Type
Online event