14th
May
2025
10:30am
until 11:30am
Online
Free for members
Registration for this event has now closed.

101: Understanding media weighting, phasing and evaluating media plans

2025 brings an updated 101 Knowledge Session programme available for all ISBA members. The sessions - curated in partnership with Pete Davis, MD of Getmemedia.com - deliver valuable insights and learnings from industry experts and address the whole media landscape and communications process.

Effective media planning is all about precision—knowing how to allocate your resources, time campaigns, and assess results to maximise impact.

What you will learn:

  • The fundamentals of media weighting, phasing and evaluation
  • How to balance your media budget across channels
  • Phase campaigns for optimal reach
  • How to evaluate performance metrics to define your strategy
  • The tools to make data-driven decisions and build media plans that deliver results

It is aimed at:
Marketing teams, brand managers and assistants and junior marketing role

All sessions can be viewed live or on demand via the ISBA knowledge hub.

Member-only document

101 Understanding media weighting, phasing and evaluating media plans 2025