2026 brings an updated 101 Knowledge Session programme available for all ISBA members. The sessions - curated in partnership with Pete Davis, MD of Getmemedia.com - deliver valuable insights and learnings from industry experts and address the whole media landscape and communications process.
This ISBA 101 session explores the strategic role media, advertising, and communications play in driving business success. We’ll look at how these disciplines work together to shape brand perception, build trust, and influence behaviour — using real-world case studies to show what effective media and communications look like in practice.
The session will help attendees understand the difference between media, advertising, and communications, how insight and consistency drive long-term impact, and why a joined-up, multi-channel approach is critical to effectiveness.
What you will learn:
- Media vs advertising vs communications.
- How they drive business outcomes, not just perception.
- Case studies with focus on consistency, insight, multi-channel thinking and long-term impact.
Book now
Cost
FREE
Type
Online event