9th
October
2024
10:30am
until 11:30am
Online
Free for members

101: Using data to understand your customer experience

2024 brings an updated 101 Knowledge Session programme available for all ISBA members. The sessions - curated in partnership with Pete Davis, MD of Getmemedia.com - deliver valuable insights and learnings from industry experts and address the whole media landscape and communications process.

In this session we will be covering:

  • Defining what we mean by customer experience.
  • Examples of good customer experiences with great case studies.
  • How to create a customer experience strategy.
  • How to manage the customer experience.
  • How to measure customer experience.
  • 5 key takeouts.
     

Who is it aimed at? 

Marketing teams, e-commerce managers, brand managers and assistants and junior marketing roles..

Book now

Cost

FREE

Type

Online event

This is a members-only event. If you are associated with an ISBA member company then you can use the button below to register for this event.