As advertisers begin shaping their strategies for 2027, understanding the evolving media agency landscape and emerging media trends is more critical than ever. Join us for a webinar designed to equip members with the insights they need to make informed decisions and stay ahead of the curve.
Part 1: Media Forecasts and Inflation for 2027
Delivered by Omnicom Media, this forward-looking segment will spotlight the trends set to shape the media landscape in 2027 — discussing how crosswinds in the macro economy will affect advertising spend, the areas of growth and decline within media, inflationary dynamics, and the core themes to have a strategic position on in 2027 and the medium term.
Part 2: Digital and Media trends for 2027
Featuring speakers from The Aperto Partnership and Adform, these sessions will look at what we are seeing and expecting in both the digital and media agency spheres in 2027.
Who is this session aimed at:
This session is aimed at those with responsibility for agency management (media), media measurement and programmatic and search. And those working in marketing procurement.
What will you gain by attending:
- Actionable intelligence and fresh perspectives to guide your next steps.
- Insights into macro economic trends that will impact advertisers
Practical considerations to inform 2027 planning
If your company is an ISBA member:
- If you are already registered on the website: Please ensure you're logged in and click the 'Register' button
- If you are not already registered on the website: Please register your email using the pink 'Sign in or register' on the top right of the website. Once registered, please ensure you're logged in and follow the steps above
If you are having issues registering/logging in: Please email rhiannong@isba.org.uk
If your company is not an ISBA member please email EmmaS@isba.org.uk