How can you reach 20% more consumers simply by adding subtitles or other features to your advertising?
Join the Ad Accessibility Network for an open session exploring the latest developments, challenges, and opportunities in accessible advertising.
Discover in this session:
• An introduction to ad accessibility, what it is and why it’s important
• Technical update: accessibility responsibilities in the digital ad supply chain
• Case study: Belgian broadcasters share how they prepped for the European Accessibility Act
Valérie Janssens from Régie Média Belgie shares a case study on how they, as a media sales house, worked with local public service broadcasters on ad accessibility for the Belgian market. Valérie will share details on time, resource and costs involved as well as the whitepaper they have written on the subject of ad accessibility.
• Requirements update: Channel 4 shares information on their mandate of ad captions starting Spring 2026
• Best in class: A look at the most accessible UK Christmas ads from the RNIB
What you’ll learn:
• How accessibility is evolving across media formats and markets
• What new requirements mean for your advertising workflows
• Practical tools and standards to improve campaign accessibility
• Real-world examples of inclusive creative and delivery
Who should join:
Whether you're from a brand, agency, broadcaster, platform, or tech partner, there will be insights relevant to you. This session is suitable for all marketers, not just accessibility specialists. Feel free to share this invitation with anyone who you think could benefit.