How can you reach 20% more consumers simply by adding subtitles or other features to your advertising?
Join the Ad Accessibility Network for an open session exploring the latest developments, challenges, and opportunities in accessible advertising.
Agenda
1. Introduction to Accessibility - Michelle Yeadon, RMA
A high-level overview of the accessibility landscape.
2. Regulatory Update: The Channel 4 Captioning Mandate - Amy Jenkins, Channel 4 representative
A detailed update on Channel 4's new captioning requirements for programming and advertising.
3. Case Study: Belgian Broadcasters & the European Accessibility Act (EAA)- EACA representative
Reviewing a case study on how Belgian broadcasters are adapting to the EAA.
4. Technical Update: WCAG 2.2 & Checklist Review - presenter TBC
Key changes introduced in the latest Web Content Accessibility Guidelines (WCAG 2.2).
5. Discussion: Case Study: Currys 'Sigh of Relief' Campaign - Presenter TBC
Case study for Accessibility.
Who should join?
This session is relevant for brands, agencies, broadcasters, platforms, and tech partners—anyone interested in understanding how accessibility is evolving across the advertising ecosystem.
Book now
Cost
FREE
Type
Online event