Accessible advertising isn’t just good practice - it’s a business imperative. The Ad Accessibility Network believe that every organisation and agency has a responsibility to make advertising inclusive for all audiences.
The Ad Accessibilty Network has created the guide of questions to ask your agencies to ensure your campaigns are accessible from the start.
Find out more at https://adaccessibility.org/ and see the guide below for actionable tips:
- Put accessibility in the brief
- Engage creative and production teams
- Involve disabled people and experts
- Deliver the proper files to media partners