ISBA has a created a programme of 30 minute bite-size sessions covering the Creative and Production evolution.
We talk regularly about the changing media landscape, the complexity of diverging platforms and fragmentation of viewing. This, along with an evolved population and high consumer expectations brings new challenges and complexities to the Creative and Production process.
• Fast turnarounds and tight deadlines mean advertisers need to understand the entire production process.
• With budget constraints advertisers need to be mindful of budgets and find cost efficient but effective solutions.
• Brands need to aware and understand new technology to create ads that resonate with their target audience.
• Brands need to ensure that their advertising is representative of their audience and that it is accessible.
• Advertisers should remain consistent in their branding and messaging across media channels. A challenge when working with different agencies.
ISBA's third bite-size session will be on Adapting your production strategies for the new world with our partners Claire Randall Consulting.
The rise of platforms and the continuing evolution of technology provide more options – and challenges – for marketers than ever before. In this 30 minute session, CRC explores how to navigate this new landscape.
Claire Randall, CEO & Founder, Claire Randall Consulting
Zoë Senior, Client Services Director, Claire Randall Consulting
