The ISBA Representation in Advertising tracker gave us insight into what consumers thought about representation in advertising by asking two simple questions, “Do TV adverts reflect modern British society?” and, “Do TV adverts do a good job of representing all groups within British society?”
To go a step further, ISBA’s Inclusion Network has worked with The Diversity Standards Collective (The DSC) since the beginning of the year to identify what are the biggest challenges brands face in achieving authentic diversity, inclusion and representation and asking the communities, what can brands do better.
The result is a report is titled Ask, Listen, Act - Getting out of the echo chamber.
The ISBA Inclusion Group's top brand leaders started by confronting their own barriers to inclusion, then stepped outside the industry to ask diverse consumers what needs to change.
The report is a collaborative exploration of insight, honesty, and action, offering one perspective on how you can move your business forward on inclusion.
We're running an online session to launch the report and go into more details
What will you get out of the session:
- An overview of the study that has led to the report, “Ask Listen Act.”
- Find out what is the biggest challenges are for brands when trying to achieve authentic diversity, inclusion and representation within their advertising.
- Get actionable steps influenced by the input of consumers to better reflect the communities your brand aims to reach.
Who should attend:
This session is open to all to raise awareness of the challenges faced by brands as they impact different facets of the marketing/advertising process
Speakers:
Bobi Carley, ISBA
Vanessa Vidad, ISBA
Rich Miles, The Diversity Standards Collective