12th
July
2021
3:30pm
until 4:30pm
Online
Free for members

Cookieless Future Session: Part 11 with PRAM

Third-party cookies are being demised. This is impacting the entire digital marketing and advertising ecosystem, affecting audience targeting, tracking, measurement and attribution. Meanwhile, multiple vendors, consultants and industry experts are exploring, assessing and developing alternative technologies and approaches to targeting and measuring ad distribution and effectiveness. These include alternative ID systems, decentralised data systems, and new collaborative technologies and techniques and combinations

Since Summer 2020, ISBA has been running exclusive Cookieless Futures learning sessions for our members and our 11th session will be with PRAM (Partnership for Responsible Addressable Media).

 

Further details to follow.

 

Recordings of the previous sessions can be watch from the Cookieless Future knowledge hub.

Book now

Cost

FREE

Type

Online webinar

Register or email elvirab@isba.org.uk to book.