The demise of the 3rd party cookie will call for significant re-engineering of most marketing systems and processes… and unless you want to put all your spend with a walled garden platform, it will also mean working with multiple technologies, new partners and reframing internal stakeholder expectations. In short, it’s all about rebuilding for a privacy-first marketing and advertising environment.
Here's what we've found...
A practical approach to the cookieless future of marketing effectiveness: Embracing privacy and the loss of identity
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