26th
June
2024
9:30am
until 12:30pm
Cost for members:

Evolution of digital creative

Futureproofing in-house skills, technology and partnerships

This in-person interactive event will evolve your digital creative framework to deliver agile marketing campaigns. Find out how to adapt in-house teams, which platforms are now pivotal, and how to better work with partners.

This session will discuss the integral role of creative strategy, realising the essential tech infrastructure, the evolution of planning processes, and the impact of quicker feedback loops. The event will feature expert speakers, panel discussions, and working groups.

Major themes:
•    Choosing the right people, platforms, and processes for your business
•    Successful activation and optimisation of creative
•    Current and future tooling and vendors
•    The talent and roles required for this transition
•    Future operating models with agencies
•    Setting up in-house teams to deliver campaigns
•    The future of creative production and the agency role

Attendees will gain insight into the evolving creative landscape, equipping them with the knowledge to harness tech-driven creative strategies. Through collaborative workshops and expert discussions, they'll leave with an actionable blueprint to drive better campaign outcomes, enhance agility, and optimise creative impact.

Speakers will include:
Emily Latham, Head of Digital Marketing and Martech, Channel 4
Ken Leung, Creative Content Manager, The Barn, Arla Foods in-house creative agency
Dan Larden, Head of Media, ISBA
Julia Burton-Brown, MD, Remake
James Coulson, Managing Partner, Consultancy, Kepler

The event will be hosted by digital marketing innovator, Kepler. Its mission is to demystify the digital universe, providing brands with the clarity and insights needed to navigate today’s complex marketing and media landscape.
 

Book now

Cost for members



Location

Soho House
76 Dean Street
London
W1D 3SQ
United Kingdom

This is a members-only event. If you are associated with an ISBA member company then you can use the button below to register for this event.