On the 1st July 2025 we were joined by Overline to share their new In-housing Playbook.
Over the last decade, there have been many new models and approaches to in-housing, new terminology and new opportunities.
But the fundamentals have not changed:
- Brands should be clear on their goals for in-housing, and assess your current marketing organisation maturity vs your desired goals
- Assess which functions make the most sense to in-house, keep out of house and those to target for the future
- Interpret what model works best for you to solve your challenges, recommend a roadmap for the future with success plan
